Although dated in January of 2009, I thought this gave a great look into social networking statistics. It was written by Jeremiah Owyang and the entire post can be read here – http://www.web-strategist.com/blog/2009/01/11/a-collection-of-soical-network-stats-for-2009/.
Here are some of the highlights –
-Techcrunch has listed out comscore’s numbers across multiple social networks, Sources: Techcrunch via Comscore, Jan 1, 2009-Compete has released stats in Feb, comments by Cnet. Unique Visitors, Total Visitors and rank information. Cnet, Feb 10, 2009
-Nielsen Online shows that: Social networks and blogs are now the 4th most popular online activity ahead of personal email, Member communities are visited by 67% of the global online population, time spent is growing at 3 times the overall internet rate, accounting for almost 10% of all internet time, PDF, Nielsen Online, March
-Nielsen reports that Social Networks 68% more popular than email 65% (but not by much), Nielsen, Cnet, March 2009
Facebook has some very limited stats on their own website, view here, Facebook, often updated
150 million people around the world are now actively using Facebook and almost half of them are using Facebook every day. This includes people in every continent—even Antarctica. If Facebook were a country, it would be the eighth most populated in the world, just ahead of Japan, Russia and Nigeria. Facebook is used in more than 35 different languages and 170 countries and territories. Source: Mark Zuckerberg, Jan 7, 2009
Inside Facebook says: “the number of Americans over 35, 45, and 55 on Facebook is growing fast. In the last 60 days alone, the number of people over 35 has nearly doubled.
“Women over 55 remain the fastest growing group, and growth among the teen and college-age set has been relatively paltry. In absolute numbers there are now even slightly more members between the ages of 45 and 65 than there are 13-to 17-year-olds.” Wired Magazine, March.
“the site’s traffic is up in the recession. It hit 36 million members last Monday and is adding them at a rate of about one member per second. According to ComScore, it’s gone from about 3.6 million unique monthly visitors a year ago to 7.7 million today, Adage, March 2
Quantcast data on Twitter indicates that Twitter.com is a top 500 site that reaches over 4.1 million U.S. monthly people. The site attracts a more educated, slightly more female than male, young adult audience. Quantcast, March
If you think social networking is just a fad you might want to reconsider. Small businesses need to get on board with online networking. Contact JLC Writing Services to discuss your options.