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Is Blogging Important for Business?

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Welcome to the JLC Writing Services Blog

Jason Curts

My Disclaimer

It has occured to me, with the help of my wonderful wife, that while this blog has some useful information about writing and blogging, the content is pretty vanilla. I originally set this up to showcase my ability to write, but quickly got away from doing just that...

So with that said, you will see some changes to the type of content being generated through my blog. Mostly, I'm letting loose and whatever comes to mind will probably show up here.

I have a lot of opinions and many observations about life and the craziness that goes on around all of us. None of it will be meant to offend, as I think everyone is entitled to their opinion. I will respect yours and I ask that you respect mine as well.

I would urge you to comment and share your opinions as well - It's what makes this world, and life, exciting.

If you like my writing style and see that it could fit in one of your upcoming projects, please get in touch with me. I love to write and being able to do it for a living is the ultimate dream job for me.

Cheers,


Jason

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Over the next few days, I am going to discuss the basics of blogging and how it can benefit you as a small business owner. I would love to hear feedback and please send me any questions!

Importance of Blogging

by Jason Curts – JLC Writing Services

Does it seem like every week you are being told about some new online application that will help grow your business? You probably hear about the usual suspects – Facebook, Twitter, Ning, etc. But where do you begin? Before you go signing up for any of these accounts you should have two things in place – a website and a blog. 

The website is a no-brainer. Without one, you will really struggle to have an online presence. If customers and business contacts cannot find you online, they will not take you serious. 

The blog may not be such an obvious choice, but it is equally important. What’s the difference between a blog and website you ask? Think of your online presence as a short movie starring you (Sorry…Denzel or Angelina will not be playing the part of you).

Everything you do online interacts and tells a story while you hopefully captivate an audience enough to keep them coming back for more. Ultimately, the online community becomes a fan and is always checking out your work and finding ways it can work with you.

 Your website is like the back-story of a movie that gives a lot of detail about you including:

 ■Who you are 

■What you do

 ■What services you offer 

■Where you can be contacted 

■Why you do what you do

Your blog is the actual storyline that keeps the movie going and keeps people engaged and wanting to know more about you and your services. Like a storyline, your blog keeps changing and providing new information to your readers. If you don’t keep the story going, you start to lose your audience and they move on to a better film – or in your case…to another business.

We are a society obsessed with information. The internet has only further fueled that obsession. If you cannot offer fresh content to your readers and potential customers, you will likely lose them to someone who does.

The blog is something you can expect to update regularly, while your website generally has the same static information without a lot of change from month to month. The blog is really an opportunity to keep your name in front of potential business by becoming an expert about your industry. Eventually you should get business from loyal readers, who you’ve worked so hard to gain trust, by putting out your blog.

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2 Comments

  1. Hey Jason! Good advice… I’ve tried keeping my blog up to date that’s attached to my business website and sometimes it’s hard because I don’t think anyone really reads it. But then your paragraph about being information obsessed is so true, because when I look up information on a company I read every little thing they have online! 🙂

    • Jason Curts says:

      Generating content is probably the hardest part of keeping a blog fresh. Where do you get new information? It helps to use something like WordPress which tracks statistics – so you know if anyone is actually reading your blog. You’d be surprised! I’ll be writing about how to generate content in the coming days. Thanks for the comment…

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