Remember elementary school when you were given an open-ended writing assignment and you were left staring blankly at a sheet of notebook paper? You couldn’t come up with anything to write about – but as soon as you walk out of the classroom your imagination would come alive. Creating content for your blog can sometimes feel like you are back in third grade again. However, it doesn’t have to be such a struggle. Here are some ideas for the types of content your readers might like to read about.
The real estate industry is heavily location-based so an obvious topic to cover is the city or cities you live and work in. People are always looking for information about places to visit, great new restaurants and fun events like festivals in the area. Maybe you could put out a monthly concert calendar. Or write a review of the new deli that just opened up down the street.
Obviously including real estate news in your blog will be essential. Showing potential customers that you are on top of the latest trends will only help build your reputation. If someone knows that each week they can visit your site and find the latest mortgage rates or home sales data, they are likely to keep coming back and also let others know about your blog.
If you have networked with industry experts or business leaders, consider asking them some questions about information readers would want to read about. You don’t need to sit down and do a 60 Minutes in-depth interview, but if they are willing, maybe you could email them your questions and post the transcript to your blog after they reply (Note: always disclose that you will be posting the answers to your blog).
Anytime you can provide something other than just written content, you will be doing both your readers and yourself a favor. People are visual, so provide photos to accompany what you are writing about. Who wants to read about a beautiful model home and community that just opened without actually seeing it? How great would it be if, while writing your description, photos were posted alongside the content? Not only does it make you look better, your blog post is more pleasing to the eye. All text and no visual-aids make for a dull read. You don’t need photos for every posting, but when it makes sense it should be seriously considered.
If you post information to your blog that isn’t yours, be sure you list the source and even provide a link to the original content. Never pass off work as your own that you didn’t write. If you are unsure whether you should post someone else’s content, call or email them asking for permission.
Content does not have to be difficult to generate. All you really have to do is sit down and make a list of the types of information you would want to know about if you were the consumer. Once you have the idea down, half the battle is complete.
Microphone – Image: Salvatore Vuono / FreeDigitalPhotos.net