According to research from Nielsen, Americans are spending a quarter of their online time using social networking sites such as Twitter, Facebook and blogs. The numbers equate to a 15.8 percent increase from a year ago. Double-digit declines were seen in email and instant messaging.
The numbers continue to reveal the importance for businesses of varying sizes to include social networking into their marketing and advertising budgets. The Nielsen research serves to give an open view into a consumer’s digital profile and online trends. Knowing that customers are mostly looking at social networking sites when online, a business should explore all creative possibilties to reach out to a potential client.
For more information on the Nielsen research visit the full article at WebProNews.
If you are interested in exploring ways to grow your business online, please contact me today.
Photo Credit – Image: FloatingLemons / FreeDigitalPhotos.net