Just a short post today…
With so many online applications to consider, business owners must ask themselves, “Is this going to benefit my business?” I’ve written in a previous post about why a Blog is important, but who can benefit from entering the blogging realm?
If your main presence to the world is through your website and you lack any physical storefront, you should be blogging.
Did you just launch your business in the past year? Consumers will almost expect you to be reachable online if you are a new company. How many commercials have you seen that show you where to find them on Twitter and Facebook? You should be blogging.
Are you turning away business because you are so busy? If so, don’t worry about blogging. But if you are like the majority of us, you don’t want to miss a chance to bring in new clients and expand your company. You should be blogging as well.
But I Have a Website
A website just isn’t enough these days. Your blog is a great solution to provide updated content, coupons and to expose yourself as an expert in your industry. At the very least, you are providing another avenue for people to find out about your services.
Later this week, I’ll talk about specific types of businesses that should be blogging and how they can utilize their blog to reach out to customers.